MVPs Ståle Hansen and Merethe Stave guide you through the complete ADKAR and Microsoft Service Adoption Specialist (MSAS) frameworks, showing how the ADKAR model and the MSAS six core competencies can transform Copilot rollouts into lasting organizational change. Built on real-world experience from enterprise deployments, this workshop gives you a proven, structured insights and playbook to drive meaningful adoption at any scale.

Strategic Foundations 
Focus: positioning, leadership alignment, and value
Session 1 (45 min): Copilot as a Service, Not a Tool
Focus: Mindset, framework, and adoption foundations
– Why Copilot adoption is a service adoption challenge, not an AI rollout
– Overview of the Microsoft Service Adoption Specialist framework
– How ADKAR complements Microsoft’s approach to adoption
– Positioning Copilot as a portfolio of services and use cases

Outcome:
Participants share a common language and mental model for Copilot adoption

Session 2: Portfolio Management & Champions as a Growth Engine

Focus: Structure, internal marketing, and momentum
– Designing a Copilot service portfolio (roles, scenarios, maturity)
– Building a Champions program for Copilot adoption
– How to “sell” the Champions program internally:
-Reduced risk
– Faster adoption
– Scalable learning
– Internal marketing without hype
Exercise:
– Define a simple Copilot portfolio and Champions positioning statement
10 minute break

Session 3: Leadership Capability, Governance & Business Value

Focus: Ownership, decision-making, and value realization
– The role of leaders in Copilot adoption
– Connecting Copilot initiatives to:
– Project ownership
– Prioritization
– Governance as enablement
– Business acumen:
– Time savings
– Quality improvements
– Reduced friction in everyday work
– What leaders actually trust when it comes to value
Exercise:
Translate Copilot use cases into leadership?relevant value statements

Adoption in Practice

Focus: behavior change, communication, and sustainability
Session 4 (45 min): Organizational Development & Smarter Collaboration
Focus: Group behaviors and ways of working
– How Copilot changes:
– Collaboration patterns
– Knowledge sharing
– Decision-making
– Designing for team?level adoption, not just individual productivity
– Copilot in Teams and across Microsoft 365 as an enabler for better group work
Exercise:
Redesign a real collaboration scenario using Copilot

Session 5: Communicating Copilot  Storytelling & Presentation Technique

Focus: Clarity, confidence, and trust
– How to talk about Copilot without fear or unrealistic expectations
– Adapting the message for:
– End users
– Champions
– Leadership
– Storytelling patterns that make Copilot relatable
– Presentation techniques for demos, briefings, and training sessions
Exercise:
Craft a short Copilot story for a defined audience
10 minute break

Session 6: ADKAR in Practice & Becoming a Service Adoption Specialist

Focus: Turning adoption into habit
– Applying ADKAR to real Copilot adoption challenges:
– Awareness
– Desire
– Knowledge
– Ability
– Reinforcement
– Identifying adoption blockers and mitigation strategies
– Reinforcement methods that actually sustain change
– What it means to act as a Service Adoption Specialist for Copilot

Final Outcome:
Participants leave with:
– A practical Copilot adoption blueprint
– Language that works with users and leaders
– A clear understanding of their role in driving sustainable Copilot adoption
Summary and next steps recommendation

Assumed Knowledge:

Basic knowledge about and experience with Microsoft 365, Teams and Copilot

Practical Takeaways:

Copilot Adoption Playbook with framework and templates

Out of Session Scope:

No deployment or technical design