Will is a self-confessed data geek, working his way through sysadmin and DBA roles before joining Microsoft. He spent 5 years helping customers in the UK implement and get value out of Microsoft’s BI solution. When an opportunity arose to move into product engineering in 2012, he jumped at it to help translate customer and market requirements into new features. He spent many years on the Power BI team and led the development and launch of Activator, a new product helping customers take action on streaming and real-time data. Since the start of 2025 he’s been driving investments in AI across Fabric Real-Time Intelligence.