Partner Day
A Tailored Day for Microsoft Partners at the European Microsoft Fabric + SQL Community Conference.
28 Sep 2026
Partner Day at the European Microsoft Fabric Community Conference
This sold out learning and networking event is exclusive to partners attending the European Microsoft Fabric + SQL Community Conference.
Partner Day (Sep 28) is a complimentary, partner‑exclusive day at FabCon Europe built to help Microsoft partners accelerate growth with Microsoft Fabric. The goal is to align partner leaders on what’s coming, what Microsoft is prioritizing, and how partners can turn those priorities into pipeline, offers, and customer wins.
During Partner Day, attendees can expect partner-focused content such as:
- Microsoft Fabric strategy and priority updates (what to invest in and why)
- Partner go‑to‑market and sales motions (how to position, package, and take solutions to market)
- Enablement and readiness insights (what your teams need to deliver successfully)
- Connection points with Microsoft teams and other partners (to support collaboration and growth)
Who Partner Day is for (target audience)
Partner Day is intended for Microsoft AI Cloud Partner Program organizations (this includes systems integrators, software development companies, licensing service providers, license distributors, and managed service providers) and is best suited for leaders who own or influence Fabric-related business growth and delivery, including:
- Partner/Alliance Leaders (overall Microsoft relationship and joint plans)
- Practice Leaders (Data & AI / Analytics / Fabric practice ownership)
- Go‑to‑Market & Sales Leaders (partner sales, field alignment, solution positioning)
- Solution/Delivery Leaders (services delivery strategy, repeatable offers, execution readiness)
- Product Leaders at ISVs (Fabric integration, packaging, and commercial plans)
If you are primarily attending for hands‑on technical training or general conference sessions, the standard 3‑day conference pass may be a better fit.
Eligibility requirements
To select a Partner Day ticket, you must:
- Be affiliated with a Microsoft AI Cloud Partner Program organization
- Provide a valid Partner ID in the registration form
- Match the job role criteria aligned to Partner Day’s intended audience
Registrations that do not meet these requirements may be converted to a 3‑day conference ticket.
Partner Day is now sold out. If you are still interested in attending, review information about the wait list here.
Agenda
Time
Partner Session Topics
What to expect in the session
9:00 – 9:30
Partner Check-In & Networking
Get checked in and take a moment to pause and connect with others before we get started!
9:30 – 10:00
Welcome to FY27 and Microsoft’s priorities for the data platform
Thank you for an amazing FY26! Now let’s dive into what it means to be Frontier, our business priorities for FY27, and how partners play a key role in driving that momentum
10:00 – 10:45
Keynote: Connecting the data + AI platform for customers and how partners are winning today
Hear why data and AI platforms are no longer a separate conversation, they’re happening together and that means new opportunities for partners with Microsoft
10:45 – 11:00
Coffee Break ☕
11:00 – 11:30
Winning Your Next Deals with the Microsoft data platform
Where are we seeing customer opportunities pop up and how are we supporting you with the tooling and guidance you need to be successful
11:30 – 12:15)
Earning Trust at Scale: How Partners Demonstrate Fabric and SQL Expertis
Achieving customer trust helps you go from conversation to implementation, let’s talk about how Microsoft is supporting you with skilling, certifications, solutions partner designations, specializations, and Fabric Featured Partner validation
12:15 – 1:30
Lunch & Partner Networking 🍽️
1:30– 2:15
Your Customer Pitch: How Partners Win Customer Conversations – Panel + Partners
Back by popular demand from FabCon + SQLCon Atlanta – we want to hear your best outcome-led customer conversations! We will select top pitches, and you can hear how your peers are opening their customer conversations
2:15-3:15
Go-To-Market at Scale: Co-Sell, Offerings, and the software opportunity
When partners and Microsoft go-to-market together, we win deals that are more comprehensive and offer better customer outcomes so let’s talk about how we do that through our win formula, co-sell, Frontier Accelerate, the ‘In a Day’ program, and the software opportunity
3:15 – 3:30
Coffee Break ☕
3:30 – 4:00
Build with SQL, Win with AI: A Partner Playbook for Data Platform Modernization
Learn how to leverage Microsoft SQL as the foundation for modern data platforms to unlock new AI-driven revenue opportunities. This session shares practical playbooks and real-world strategies to help partners modernize customer estates, accelerate AI adoption, and win more deals.
4:00 – 5:00
Ask Me Anything: Azure Data Leadership – Azure data LT
Ask your top questions of our engineering leaders and get candid answers!
5:00 – 5:30
FY27 What’s Next + Wrap-Up
Key things to remember today and how to make the most of your time at FabCon + SQLCon
5.30 – 7.30
Happy Hour
Exclusively for those with 4 Day Partner tickets
