Partner Day

A Tailored Day for Microsoft Partners at the European Microsoft Fabric + SQL Community Conference.

Partner Day at the European Microsoft Fabric Community Conference

This learning and networking event is exclusive to partners attending the European Microsoft Fabric + SQL Community Conference.

Partner Day is a complimentary, partner‑exclusive day at FabCon Europe built to help Microsoft partners accelerate growth with Microsoft Fabric. The goal is to align partner leaders on what’s coming, what Microsoft is prioritizing, and how partners can turn those priorities into pipeline, offers, and customer wins.

During Partner Day, attendees can expect partner-focused content such as:

  • Microsoft Fabric strategy and priority updates (what to invest in and why)
  • Partner go‑to‑market and sales motions (how to position, package, and take solutions to market)
  • Enablement and readiness insights (what your teams need to deliver successfully)
  • Connection points with Microsoft teams and other partners (to support collaboration and growth)

Who Partner Day is for (target audience)

Partner Day is intended for Microsoft AI Cloud Partner Program organizations (this includes systems integrators, software development companies, licensing service providers, license distributors, and managed service providers) and is best suited for leaders who own or influence Fabric-related business growth and delivery, including:

  • Partner/Alliance Leaders (overall Microsoft relationship and joint plans)
  • Practice Leaders (Data & AI / Analytics / Fabric practice ownership)
  • Go‑to‑Market & Sales Leaders (partner sales, field alignment, solution positioning)
  • Solution/Delivery Leaders (services delivery strategy, repeatable offers, execution readiness)
  • Product Leaders at ISVs (Fabric integration, packaging, and commercial plans)

If you are primarily attending for hands‑on technical training or general conference sessions, the standard 3‑day conference pass may be a better fit.

Eligibility requirements

To select a Partner Day ticket, you must:

  • Be affiliated with a Microsoft AI Cloud Partner Program organization
  • Provide a valid Partner ID in the registration form
  • Match the job role criteria aligned to Partner Day’s intended audience

Registrations that do not meet these requirements may be converted to a 3‑day conference ticket.

 

Agenda

Partner Session Topics
What to expect in the session
Partner Check-In & Networking Get checked in and take a moment to pause and connect with others before we get started!
Welcome to FY27 and Microsoft’s priorities for the data platform Thank you for an amazing FY26! Now let’s dive into our business priorities for FY27 and how partners play a key role in driving that momentum
Keynote: Connecting the data + AI platform for customers and how partners are winning today Hear why data and AI platforms are no longer a separate conversation, they’re happening together and that means new opportunities for partners with Microsoft
Coffee Break
Winning Your Next Deals with the Microsoft data platform Where are we seeing customer opportunities pop up and how are we supporting you with the tooling and guidance you need to be successful
Ask Me Anything: Azure Data Leadership Ask your top questions of our engineering leaders and get candid answers!
Lunch & Partner Networking
Your Customer Pitch: How Partners Win Customer Conversations Back by popular demand from FabCon + SQLCon Atlanta – we want to hear your best outcome-led customer conversations! We will select top pitches and you can hear how your peers are opening their customer conversations
Coffee Break
SQL for your customer AI solutions Why you should be talking about SQL when it comes to AI agents and applications and data platform modernization needs with customers
Earning Trust at Scale: How Partners Demonstrate Fabric Expertise Achieving customer trust helps you go from conversation to implementation, let’s talk about how Microsoft is supporting you with skilling, certifications, solutions partner designations, specializations, and Fabric Featured Partner validation
Go-To-Market at Scale: Co-Sell, Offerings, and the software opportunity When partners and Microsoft go-to-market together, we win deals that are more comprehensive and offer better customer outcomes so let’s talk about how we do that through our win formula, co-sell, Frontier Accelerate, the ‘In a Day’ program, and the software opportunity
FY27 What’s Next + Wrap-Up Key things to remember today and how to make the most of your time at FabCon + SQLCon