Top Things to do in
Amsterdam

ESPC26 Delegate Guide

Top Things to Do in Amsterdam

Welcome to Amsterdam, a city where historic canals, bold ideas and cutting-edge creativity come together.

Visiting in winter means cosy cafés, glowing canal lights, world-class culture and a festive atmosphere that’s perfect for unwinding after conference sessions. Whether you’ve got a spare afternoon or are extending your stay, here are the top things to do in Amsterdam during your visit.

Row of tall, narrow canal houses with large windows along a waterfront in Amsterdam, with trees lining the street, parked bicycles and cars, and several small boats floating on the canal in the foreground.

Cruise the Canals

Amsterdam’s UNESCO-listed canals are the heart of the city, and a canal cruise is one of the best ways to experience them — especially in winter when the city is beautifully lit. Relax in a heated boat as you glide past historic buildings, bridges and houseboats.

For conference attendees, a canal cruise is an easy, memorable way to see the city while unwinding after a full day of sessions.

White rectangular sign with black text reading ‘Anne Frank Huis’ mounted on a dark door.

Visit the Anne Frank House

One of Amsterdam’s most meaningful experiences, the Anne Frank House offers a powerful look into history through the preserved home where Anne Frank wrote her diary during World War II. The museum provides a deeply moving and educational visit that leaves a lasting impression.

If you have limited time between sessions, this is a profound way to connect with Amsterdam’s history, values and global impact.

Front view of the Rijksmuseum with its large arched entrance, towers, and decorative façade, reflected in a long, shallow rectangular pool lined with trees

Explore the Rijksmuseum

Step inside the Rijksmuseum, the Netherlands’ most famous museum and home to world-renowned masterpieces including Rembrandt’s The Night Watch. This iconic building tells the story of Dutch art, history, and innovation from the Middle Ages to modern times.

For conference attendees, the Rijksmuseum is a perfect way to experience the cultural foundations of the Netherlands — all set within a stunning landmark just minutes from the city center.

Bright and colourful residential street lined with tall brick buildings, potted plants, bicycles, and a blue birdhouse hanging beside one of the doorways.

Wander the Jordaan District

Just minutes from the city center, the Jordaan is one of Amsterdam’s most charming neighborhoods. Known for its narrow streets, independent boutiques, art galleries, and traditional cafés, it’s perfect for a relaxed afternoon or evening stroll.

For ESPC26 attendees, the Jordaan offers a quieter, more local side of Amsterdam that’s ideal for unwinding after a busy day.

Exterior of a large brick building with yellow letters spelling ‘Heineken Brouwerij’ and a clock on the wall, with a Heineken sign on the roof against a cloudy sky

Discover the Heineken Experience

Visit the former Heineken brewery and discover the story behind one of the world’s most iconic beers. This interactive experience takes you through the brand’s history, brewing process, and finishes with tastings at the top.

It’s a fun and social option for attendees looking to experience a piece of Dutch culture while connecting with fellow conference guests.

Row of tall, narrow brick canal houses with large windows along a waterfront, with trees lining the street, several parked bicycles and cars, and small boats moored in the canal in the foreground under a bright blue sky with scattered clouds.

Explore the Nine Streets (De Negen Straatjes)

Located between the main canals, the Nine Streets is a picturesque shopping district filled with vintage stores, concept boutiques, and cozy coffee spots. In late autumn and winter, the area is beautifully lit and full of atmosphere.

It’s an easy stop between meetings or a great place to pick up unique gifts and souvenirs.

Stack of round, thin stroopwafels with a caramel center placed on a white plate, set on a blue‑patterned cloth.

Experience Amsterdam’s Food Scene

When in Amsterdam be sure to try a stroopwafel, a warm waffle filled with caramel syrup, best enjoyed fresh from a street market. Another local favourite is bitterballen, crispy bite-sized snacks typically served with mustard and enjoyed alongside a drink.

You’ll also find Dutch fries (frites) served with a wide range of sauces, as well as fresh herring, traditionally eaten with onions and pickles for those keen to try a truly local specialty.

Two people riding bicycles on a cobblestone street in a historic city area lined with tall buildings, with many parked bicycles in the background and the sun shining through the buildings.

Take in Amsterdam on a bike

Cycling is part of everyday life in Amsterdam, and exploring the city by bike is one of the most authentic ways to get around. With dedicated bike lanes, flat terrain, and a well-organised cycling culture, it’s easy and enjoyable — even for first-time visitors.

Rent a bike and cruise along the canals, through leafy parks, and into different neighbourhoods at your own pace, or join a guided bike tour to discover key landmarks while learning about the city’s history and culture. It’s a simple, flexible way to experience Amsterdam like a local.

Exterior of the Van Gogh Museum featuring a curved grey building and an adjoining modern glass structure, set against a sky with scattered clouds.

Visit the Van Gogh Museum

Home to the world’s largest collection of Vincent van Gogh’s work, this museum offers an intimate look at the artist’s life and creative journey. From iconic paintings to personal letters, it’s a must-visit for art lovers.

For attendees interested in creativity and innovation, the Van Gogh Museum is a truly inspiring experience.

Night‑time view of an Amsterdam canal with reflections of string lights wrapped around trees, historic buildings on both sides, and several moored boats

Enjoy the Festive Atmosphere

During the festive period, the city is decorated with twinkling lights, festive displays and seasonal pop-up markets. Cafés and bars become extra cosy, offering the perfect escape from the cold after a day of sessions.

In December, the Amsterdam Light Festival transforms the canals and streets into a glowing open-air art gallery, while ice skating rinks and winter events add to the city’s welcoming atmosphere. It’s an ideal time to explore on foot in the early evening and experience Amsterdam at its most atmospheric.

Exclusive Discounts for ESPC Attendees

We have partnered up with some of Amsterdam’s top attractions to offer ESPC attendees exclusive discounts! Get the most out of your time in Amsterdam and check out the attractions below.

DISCOUNT CODE

Nxt Museum

Discover the intersection of art, technology and sound at Nxt Museum, the Netherlands’ only museum dedicated entirely to new media art. Explore the Pioneers of Media Art exhibition across six immersive spaces featuring monumental projections, spectacular light installations, spatial sound and interactive experiences. Experience how technology and creativity come together to shape the future of artistic expression.

35% Discount code: NXTXESPC2026 (valid 27/11 to 07/12)

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Two people participating in the Remembrandts attraction

DISCOUNT CODE

Rembrandts Amsterdam

Step into 17th-century Amsterdam at the Rembrandts Amsterdam Experience, an immersive journey into the world of the Dutch master. Discover the city’s rich artistic history through interactive storytelling and cutting-edge technology, including an AI photo booth that transforms visitors into their own 17th-century masterpieces.

25% Discount: Show your ESPC ticket confirmation at the entrance. No advance booking required. Valid 28/11 to and 06/12. Closed Mon & Tues.

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DISCOUNT CODE

Moco Museum

Located in the heart of Amsterdam’s Museum District, Moco Museum showcases an exciting collection of modern, contemporary and immersive art. Discover over 100 bold artworks by world-renowned artists including Banksy, Andy Warhol, Keith Haring and Yayoi Kusama. Explore thought-provoking paintings, sculptures and digital installations, with a free multilingual audio guide included in every visit.

30% Discount code: ESPC26 (valid 23/11 to 13/12)

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Mark Your Calendars – Tickets Available Now!

Whether you’re a first-time visitor or a returning regular, there’s something for everyone in Amsterdam! Enjoy our top 10 things to do in Amsterdam and make sure to tag your adventures with #ESPC26 — we’d love to see where your conference experience takes you!

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