In this session, the concept of the signal economy will be introduced, where cybersecurity is no longer defined by preventing attacks, but by understanding and acting on the signals they generate. Modern environments produce vast amounts of telemetry, yet most organizations fail because they cannot interpret it. Attackers have adapted to this reality. They operate within the noise, blending into legitimate activity and relying on the defender’s inability to distinguish signal from background. The problem is no longer invisibility, but misinterpretation. This session explores how cybersecurity must evolve toward prioritizing interpretation over collection. It provides a forward-looking perspective on how to build systems that understand attacks faster than they unfold. As always, the concepts will be grounded in practical scenarios and real cases shared by Paula.