Convince My Boss

Your guide on how to build a strong business case for attending FabCon + SQLCon Europe

Need approval to attend FabCon + SQLCon Europe?

Attending a conference is an investment, and we know many professionals need manager approval before registering.

To help, we’ve created this guide to help you build a strong business case for attending FabCon + SQLCon Europe. Use the points below to strengthen your request, then personalise one of our ready-to-use email templates for your manager.

How To Build Your Business Case

Every organisation is different, but most managers want to understand how attending will benefit both you and the business. When requesting approval, consider explaining the points below.

Why attending is relevant

Explain how FabCon + SQLCon Europe connects to your current role, projects or business priorities. Microsoft Fabric, SQL and AI are evolving rapidly, making now the ideal time to develop your skills and help your organisation get the most from its Microsoft data platform.

What you’ll learn

Build a personalised agenda by selecting the sessions, workshops and learning tracks most relevant to your role. Whether you’re focused on Microsoft Fabric, SQL Server, Azure SQL, Power BI, Data Engineering, Analytics or AI, explain how the knowledge gained will support your current projects and future initiatives.

Access to Microsoft experts

Get direct access to Microsoft product teams, Microsoft MVPs and industry experts. Through technical sessions, Ask the Experts and networking opportunities, you’ll be able to discuss real-world challenges, ask questions about your own environment and gain practical advice you can apply immediately.

What you’ll bring back

Show how your attendance will benefit the wider team. You could share key takeaways, recommend improvements, identify practical actions and introduce new approaches learned during the conference. This helps turn new knowledge into real outcomes for your organisation.

Why it’s worth the investment

Attending provides four days of expert learning, technical deep dives and practical guidance across Microsoft Fabric, SQL and AI. Explain how the knowledge gained can support current projects, improve efficiency and help your organisation make better use of its Microsoft data platform.

Align it with business goals

Connect your attendance to a current business priority or project. Whether you’re modernising your data platform, adopting Microsoft Fabric, improving SQL performance, strengthening governance or preparing for AI, showing a clear business benefit can strengthen your request.

Ready to ask for approval?

To support your request, we have created ready-to-use email templates that help you clearly outline:

  • Why attending is relevant to your role
  • The skills and knowledge you’ll gain
  • The value you’ll bring back to your team

Simply customise a template, send it to your manager and take the first step towards joining us.

Tip: Personalise this template by mentioning your current projects, the sessions you plan to attend and how you’ll share your learning with the wider team.

Hello [Boss Name],

I would like to request approval to attend the European Microsoft Fabric + SQL Community Conference 2026 in Barcelona, Spain, from 28 September – 1 October 2026.

The conference is designed for professionals working with Microsoft’s data platform and brings together the Microsoft Fabric and SQL communities in one place. It covers the end-to-end data, analytics and AI platform in Microsoft Fabric, including Power BI, OneLake, data warehousing, data engineering, Real-Time Intelligence, governance and AI, alongside deep technical content focused on SQL Server, Azure SQL and SQL in Fabric.

A key benefit is that FabCon Europe and SQLCon Europe are co-located, with one registration providing full access to both conferences. This means I can build a personalised agenda by selecting the sessions, keynotes and community events most relevant to our current projects across Microsoft Fabric, SQL and AI, maximising the value of the investment.

Microsoft’s data platform is evolving rapidly, particularly across Microsoft Fabric, SQL and AI. Attending will help me develop practical skills, learn proven implementation strategies and gain insights into data architecture, optimisation, governance and modern analytics that can be applied to our current and future projects.

The conference provides direct access to Microsoft product teams, Microsoft MVPs and industry experts through technical sessions, Ask the Experts and networking opportunities. This provides the opportunity to discuss our own challenges, ask questions specific to our environment and gain practical advice that isn’t available through online learning alone.

The benefits extend beyond my own attendance. I will share key takeaways, practical recommendations and useful resources with the wider team, helping colleagues benefit from the latest best practices and new developments across Microsoft’s data platform.

The previous FabCon and SQLCon event in the US sold out, so registering early would help secure a place while taking advantage of early-bird pricing and the best hotel rates.

Here’s an approximate breakdown of costs: 

Airfare  € – 
Transportation  € – 
Hotel  € – 
Meals (outside of conference meals)  € – 
Full Conference Pass  € – 
Total  € – 

Please let me know if you’d like to discuss this further. Thanks for considering my request. 

 

Manager FAQs

Microsoft’s data platform is evolving rapidly, particularly across Microsoft Fabric, SQL and AI. FabCon + SQLCon Europe focuses on practical implementation, data engineering, analytics and governance, helping attendees bring back ideas and solutions that support current and future business priorities.

Online resources are valuable, but they can’t provide a structured learning experience tailored to your goals. At FabCon + SQLCon Europe, attendees can build a personalised agenda, choose sessions most relevant to their role and gain direct access to Microsoft experts, MVPs and Ask the Experts sessions for practical advice.

Attendees return with practical knowledge, expert recommendations and real-world insights they can apply immediately. They can share key takeaways with colleagues, recommend improvements and help the wider team adopt new ideas, tools and best practices.

The conference fee includes four days of learning, access to 120+ expert-led sessions, Ask the Experts, networking opportunities and catering throughout the event. With one registration, attendees gain access to both FabCon Europe and SQLCon Europe, allowing them to build a personalised agenda across Microsoft Fabric, SQL, AI and analytics. Rather than multiple individual training courses, the conference provides concentrated access to the latest Microsoft data platform knowledge in one place.

Yes. Organisations sending multiple attendees may be eligible for discounted group rates. Attending as a team also allows colleagues to cover more sessions and learning tracks, bringing back a broader range of knowledge to share across the organisation.

Attendees can immediately apply what they’ve learned to current projects, share practical recommendations with colleagues and identify opportunities for improvement. Session recordings also allow them to revisit key topics and continue learning after the conference.

Attendees can create a personalised agenda focused on their organisation’s priorities and current projects. By applying what they learn and sharing key insights with colleagues afterwards, the benefits of attending can extend well beyond the conference itself.

More Questions?

If you have more questions, do not hesitate contacting us.

ella@espc.tech


Book Tickets


View Programme