From Pumps to Platforms: How PETROL is turning AI Adoption into Business Value | ESPC26

The challenge is no longer how to experiment with AI, but how to scale it, govern it, and turn it into measurable business value.

How do you move beyond isolated pilots, build organisational capabilities, and ensure that AI investments translate into measurable business outcomes?
In this session, PETROL, a leading Slovenian energy and retail group operating across Southeast Europe, shares its journey from early AI experimentation to a structured, enterprise-wide approach to AI adoption and transformation.

We will explore the strategic and organisational foundations needed to scale AI, from governance and employee engagement to integrating AI into business operations. Real-world examples spanning AI assistants, agents, intelligent automation, and robotics will illustrate how this transformation takes shape in practice. One of PETROL’s partners on this journey is Comtrade System Integration, one of the leading system integrators in the Adriatic region, which will also contribute its perspective.

A central theme will be the challenge of moving beyond adoption metrics to measuring productivity, operational improvements, and business value, including the practical lessons learned along the way.

Join us for an executive perspective on the decisions, challenges, and lessons learned when turning AI from a collection of initiatives into a scalable business capability.